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ABAGA VELLI – Paris Fashion Week
Project type
Fashion · Marketing Strategy · Event Production
Date
June 2024
Location
Paris, France
As Strategic Assistant to the CEO at ABAGA VELLI, I played a key role in Paris Fashion Week 2024. I contributed to marketing strategy, investor engagement, and guerrilla marketing execution in a high-pressure international fashion environment.
Beyond logistics and showroom setup, I gained hands-on experience in product placement, event coordination, and team collaboration. I also modeled on the runway, gaining a unique perspective on brand storytelling and presentation.
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